Jerry – your PR expert!
Hello! Welcome to

Doctor Spin

My name is Jerry. I’m an awar­ded PR adviser who’s been blog­ging before, dur­ing, and after it was cool. I write about pub­lic rela­tions, digit­al strategy, and media psy­cho­logy in a wired world. 

“SpinCTRL” Newsletter
All Free PR Articles

Sift through the for­got­ten voids at your peril.

Latest Posts on doc​tor​spin​.net

Learn more about digit­al-first, per­sua­sion, pub­li­city, and man­aging the media.

Artificial Intelligence

Surviving AI Slop

AI is flood­ing tus with cor­por­ate AI slop. Alas, PR’s com­pet­it­ive edge shifts to unmis­tak­ably human sig­nals — voice, judge­ment, taste, and real relationships.
Artificial Intelligence

The Margaux Blanchard Incident

Explore the chilling implic­a­tions of the Margaux Blanchard incid­ent for the future of pub­lic rela­tions pro­fes­sion­als in this industry-spe­cif­ic analysis.
Ideas & Inspiration

Self-Expression Over Quality

Self-expres­sion trumps qual­ity in the age of AI: why human per­spect­ive — not tech­nic­al per­fec­tion — now gives pho­tos mean­ing and cre­ates genu­ine connection.

Learn More About Public Relations

Explore the world of pub­lics, influ­en­cers, stake­hold­ers, and media logic.

The PR Profession

What is Public Relations?

What is pub­lic rela­tions? PR is a brand’s use of com­mu­nic­a­tion to estab­lish and sus­tain pro­duct­ive rela­tion­ships with pub­lics, stake­hold­ers, and influencers.
Corporate Communications

The Publics in Public Relations

Discover the import­ance of under­stand­ing pub­lics in pub­lic rela­tions. Learn how to effect­ively engage and com­mu­nic­ate with diverse audi­ences for PR campaigns.
Corporate Communications

The Stakeholders in Public Relations

Stakeholders are a cent­ral part of pub­lic rela­tions. The PR func­tion must find a bal­ance in devel­op­ing and man­aging their vari­ous inform­a­tion needs.
Influencers & Audiences

The Influencers in Public Relations

How do you cat­egor­ise influ­en­cers in pub­lic rela­tions? A stand­ard­ised ter­min­o­logy is now emer­ging. Learn the mod­el’s strengths and weaknesses.

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